Another addition to our favorite blogs beyond the postmark* blog love:
We all know a Tom…an ex, the name after us on the attendance sheet the teacher calls out, the U.S. President (think Jefferson), the boy that lived next door, etc. But who would have thought TOMS would become the household name for shoes worn by do-gooders, hipsters, NYC fashionistas and impoverished children in third world countries? You know the concept – purchasing a pair of TOMS shoes and a second pair is given to a child – has hit home, when your mom from Missouri calls to say, “Have you heard of this Tom’s shoes guy? I was at a conference…He is amazing and single.”
Entering TOMS Blog is a pleasure. The posts vary from Chelsea the Intern chronicling her work experience with the other TOMS’ staff and tagging it as the “best internship ever,” to photos of Blake, the founder (wait, why isn’t his name Tom?), putting shoes on children’s feet. My favorite posts are re-postings of pictures taken by customers wearing TOMS. Where have your TOMS taken you recently?
Image courtesy of www.toms.com/blog/
The blog emphasizes the need to eradicate poverty and posts articles highlighting the completion of milestones for the Millennium Development Goals (MDGs) that range from halving extreme poverty by 50 percent by 2015 to increasing gender equality. TOMS is a socially conscious company using profit, fashion, globalization and capitalism to accomplish a good thing. This September TOMS will be placing its 1 millionth pair of shoes on a child. The goal is simple:
In many areas of the world, kids cannot go to school without a pair of shoes. So, if they have a pair, they can attend class.
Image courtesy of http://www.toms.com/blog/
Join the trend. This one has already lasted 4.5 years, so I think it’s safe to say TOMS are here to stay. Most importantly visit this blog to read about people who enjoy their work, share a laugh and are changing lives. After all, New Yorkers know all too well that a good pair of shoes determines one’s outlook on the day and our ability to get from Point A to Point B.
~ Laura
